Ian Cerruti
Founder, ONDA
Ian Cerruti is the founder of ONDA, a data platform for live entertainment. ONDA is being designed to help festivals and venues understand crowd flow and audience behaviour, using signals from systems they already run, such as ticketing, access control and cashless payments.
The platform is built around consent. Attendees who choose to take part do so in exchange for benefits, and everyone else is counted only in aggregate. ONDA is currently in development.